You will always have more people that turn down
your offer than actually buy. They might not have
bought because of your price, payment options,
or any other possible reason. You will just end up
loosing all these potential lifetime customers.
However, there are many ways you can minimize
the loss of these prospects.
A simple way to attract lifetime customers would
be to give people a freebie. The freebie should be
related to the other products or services you sell.
You may not be getting paid for the freebie, but
you will get a lot more people using one of your
products because it is free. If they are impressed
by your free product there is a high chance they’ll
buy your other products in the future.
Another way is to sell your product at the price it
costs you to produce or buy it. You will usually
sell more products at a lower price than your
competition which equals more potential lifetime
customers. You will break even in cost but you’ll
make your profit from the upsell and backend
products your sell your lifetime customers.
The last way is to accept barter offers for your product.
Maybe the person can’t afford to buy your product.
They may have something you could use in your
business or personal life. If the barter deal isn’t fair enough, either of you could add in some cash. You may not make money but, they might buy other products you offer.
Sincerely,
Richard Tay
